Getting Your Website Ready for 10DLC Campaign Review

Before a 10DLC campaign is approved, a reviewer looks at your website. They want to confirm three things: that your business is real, that it matches what you registered, and that people who receive your texts actually asked for them. A few pages, set up correctly before you submit, save a lot of back-and-forth.

1. A live, finished website

Your site should load on its own domain, describe what your business does, and look finished. Placeholder text, "coming soon" pages, broken links and parked domains all read as a business that isn't operating yet.

• Use your business's own domain, ideally the same one your contact email uses.
• Say what you sell and who you serve in plain language on the home page.
• Show contact information — an email address, a phone number, or both.

2. A business name that matches

The name on your website should match the legal business name and any trade name in your registration. If you operate under a brand name that differs from your legal entity, make the connection visible — for example, "[Your brand] is a service of [Your business name]" in the footer.

3. A privacy policy that covers texting

Most standard privacy policies don't mention SMS at all. Add a short section that covers:

• What you collect — mobile numbers and the messages people send you.
• How you use them — to send the messages people signed up for.
• That you don't sell or share mobile numbers or SMS consent with third parties for their own marketing purposes.

Keep the policy at a stable URL and link to it from your footer and your opt-in form.

4. Terms that describe your messaging program

Your terms of service (or a dedicated SMS terms page) should describe the program in plain language:

• Program name and what messages are about — appointment reminders, follow-ups on quotes, and so on.
• Message frequency — "message frequency varies" is fine if it does.
• "Message and data rates may apply."
• How to opt out — reply STOP — and how to get help — reply HELP.
• A link to your privacy policy.

5. An opt-in form a reviewer can see

The reviewer needs to see where phone numbers come from. If people opt in on a web form, that form should be publicly reachable and include, right next to the phone field or submit button:

• What kinds of texts the person will receive and from whom.
• Message frequency, "message and data rates may apply," and STOP/HELP instructions.
• Links to your terms and privacy policy.

Keep the SMS checkbox optional and unchecked by default, and don't make texting consent a condition of submitting the form. If you collect consent another way — in person, over the phone, on a paper form — describe that process in your registration and be ready to show the wording you use.

6. Consistency everywhere

The most common problem isn't a missing page; it's pages that disagree. Your registration description, your sample messages, your opt-in form and your website should all describe the same business sending the same kind of messages. If your samples talk about appointment reminders, your opt-in form should mention appointment reminders.

The short version

• A live site on your own domain that clearly describes your business.
• A business name that matches your registration.
• A privacy policy with an SMS section that says you don't sell or share mobile numbers.
• Terms describing your program, frequency, rates, STOP and HELP.
• A visible, optional, unchecked opt-in with the same disclosures.
• Everything telling the same story.

Signilio includes 10DLC brand and campaign registration assistance — we register your brand, configure your numbers, and get your first campaign out the door with you. Tell us about your team and we'll get you set up.

This article is general information, not legal advice. Carrier requirements change; confirm specifics for your business before you send.