Does texting work for sales?

Yes, particularly for speed. A short text is often the fastest way to start a conversation with a new lead, and it gets seen where a call or email might be missed. It works best when the person has agreed to hear from you and the message is personal and specific.

What should a first sales text say?

Your name and business, why you're texting (what they asked about), and one clear question or next step. Keep it to a couple of sentences and make it easy to reply.

How many follow-up texts is too many?

There's no single legal number, but some states cap marketing contact at three attempts per 24 hours, and carriers watch opt-out rates. A short, spaced cadence that stops when someone doesn't engage outperforms daily reminders.

Topic guide

Sales Texting Playbook

How high-volume sales teams use text messaging to reach leads faster, get replies and close: first-text templates, follow-up cadences, speed to lead and shared-inbox habits, all compliant.

Calls go to voicemail and emails get buried. A text is short, gets seen quickly, and is easy to answer between other things, which is why it has become the fastest way for a sales team to start a real conversation with a lead who just reached out.

Good sales texting is a discipline, not a blast. It means responding to new leads in minutes, not hours. Writing first messages that name your business, say why you're texting and ask one clear question. Following up on a cadence that's persistent without being a nuisance. Working replies out of one shared inbox so nothing goes cold because everyone assumed someone else had it. And measuring response times and reply rates so the team gets faster.

It also means staying inside the rules: consent before the first marketing text, quiet hours respected, opt-outs honored instantly. The teams that text well are the teams that text compliantly, because the same habits that keep you legal keep your numbers healthy and your messages delivered.

The playbooks below cover each piece.

Sales Texting guides

The first guide on this topic publishes soon. In the meantime, try the SMS cost calculator.

Common questions

Does texting work for sales?: Yes, particularly for speed. A short text is often the fastest way to start a conversation with a new lead, and it gets seen where a call or email might be missed. It works best when the person has agreed to hear from you and the message is personal and specific.
What should a first sales text say?: Your name and business, why you're texting (what they asked about), and one clear question or next step. Keep it to a couple of sentences and make it easy to reply.
How many follow-up texts is too many?: There's no single legal number, but some states cap marketing contact at three attempts per 24 hours, and carriers watch opt-out rates. A short, spaced cadence that stops when someone doesn't engage outperforms daily reminders.