Texting for Real Estate Investors, Compliantly and at Volume

Texting is how real estate investor teams, from wholesalers and flippers to buy-and-hold buyers and the acquisition reps who work their leads, reach sellers fastest. A seller who fills out a "sell my house" form, calls the number on a mailer or texts a keyword from a sign expects a quick answer, and a text usually gets one. The investor teams that keep texting at volume, month after month, are the ones texting people who asked to hear from them: that is what the law and the carriers require, and what Signilio's Acceptable Use Policy requires too.

Who you can text: sellers who came to you

The list that holds up is the one sellers put themselves on:

• Web form leads. A seller fills out your website or landing page form and ticks an unchecked box agreeing to texts from your business. Done right, that is prior express written consent, captured when they're most interested. See how to get SMS consent.
• Inbound calls and texts. A seller calls or texts the number on your mailer, sign or ad. Answering the question they asked is a conversation they started. Before you add them to ongoing follow-up, get their written agreement, for example a confirmed text-to-join reply.
• Past contacts who opted in. Sellers, buyers and agents who agreed to hear from you and haven't opted out since.

What isn't consent. A number from skip tracing, a purchased or rented list, or a public record tells you how to reach an owner, not that the owner agreed to hear from you. Under FCC rules, marketing texts sent with automated systems need prior express written consent, and texting without it is where TCPA lawsuits come from: $500 per message, and up to $1,500 if willful. Whether or not you use automation, marketing texts to numbers on the National Do Not Call Registry are illegal without the owner's consent; FCC rules apply Do Not Call protections to texts. Treat a text offering to buy someone's property like any other marketing text. Signilio's Acceptable Use Policy requires express written consent before any promotional message, so those lists are not for texting on Signilio.

Following up without losing the seller

• Answer in minutes. The first team to reply to a form fill usually gets the conversation. See the sales texting playbook.
• Make the first text count. Name your business, say why you're texting ("you asked about an offer on your house") and ask one question. Include how to opt out.
• Space the follow-up. Florida, Oklahoma and Maryland cap telephone solicitations at three attempts per 24 hours and end the day at 8pm. A short, spaced cadence that stops when a seller goes quiet keeps opt-outs and complaints low.
• Time texts to the person, not the property. The FCC's calling-hours rule for telephone solicitations is 8am to 9pm in the recipient's local time; use it as the window for every marketing text, and remember that an absentee owner may live in a different time zone from the house.
• Work replies in one inbox. Acquisition reps, dispositions and assistants answering from one shared inbox means a seller who replies at 7pm isn't lost because the rep who texted them is off.

10DLC registration for investor teams

Texting from local numbers means registering a brand (your legal business name and EIN, exactly as on your tax records) and a campaign that describes what you send and how sellers opt in. Reviewers check that the opt-in you describe is real, that your website shows it, and that your sample messages match it, so describe your actual form and your actual first text. Since February 2025, US carriers block unregistered business traffic from local numbers. See 10DLC registration.

Texting 25,000 to 100,000 a month

High volume is mostly a consent and deliverability problem, not a sending problem. How fast you can send is set by your registered campaign's carrier throughput; how much you can keep sending is set by how many people actually opted in and how few of them opt out or complain. See SMS deliverability.

On Signilio, Pro is $189.99 a month for 12,000 texts with 15 seats and 10 numbers, then 3¢ a text, carrier fees included: 25,000 texts a month comes to $579.99. Published plans go up to 50,000 texts a month; above that, pricing is custom. Sends are spread across your registered numbers automatically, and STOP-keyword opt-outs are honored automatically on every plan; treat any reply asking you to stop as an opt-out too. To weigh other high-volume platforms on their own published prices, see the comparisons.

Representing buyers and sellers rather than investing? See real estate agents and brokers. Managing rentals? See property management.

None of this is legal advice; have counsel review your program before you send.